So, you’ve written your blog post. It was full of useful information, got a fair number of readers and a few comments. Now it’s yesterday’s news, right? Wrong. There are lots of ways to extend the life of a blog post and we’re going to share them with you.
First of all, make sure that your old posts are optimized for Google by checking through them for keywords in your tags, titles, categories and first paragraphs. If you’ve done this right, people will continue to find your posts literally years after you wrote them.
Have you ever thought of turning a blog post into a video or podcast? YouTube is a great place to find new readers and some people prefer listing or watching to reading. You’d needn’t do anything fancy, just talk about the contents of the post, making sure you mention the URL and include it in the end credits too. If the post is info rich, you could even create a series of videos or podcasts from a single post.
You could email the contents of the post to your mailing list subscribers. Why create new content every single time you communicate? You could expand on a post you’ve already written, maybe tailoring it for a specific sub-section of your mailing list, giving them extra tips that are useful just for them.
With all this content you’ve now generated, you could create a Webinar. It could be live event, incorporating your podcast or video, or you could prerecord something then use it as in incentive to join your mailing list. It only needs to be about 30 minutes long, and no longer than 60 minutes.
Another idea for using your content is to build it into a mini training course that you could use with local businesses or groups. Or you could use it as the basis for a Twitter chat!
Don’t think that once you’ve written a blog post, that’s it. Make the most of your content and share it in as many ways as possible!
