Do You Know Who Your Target Audience Is?

One of the biggest mistakes I see small businesses make is not knowing their audience.

Why is it important for you to know your audience?

These are the people who are buying your service or product. Knowing who they are and what they need will help you go to the right places to market to them (are they on Facebook or Pinterest? Do they even use social media?), and help you understand why your business exists.

How can what you’re selling benefit the people you’re selling to?

Knowing your audience helps to turn the money and time you spend marketing to them into an investment rather than an expense. If you’re just blindly marketing to anyone and everyone, you’re likely wasting your precious time, energy and resources trying to get to someone, anyone, who will send money your way. This sounds absolutely exhausting!
Let’s walk through the steps to determine your target audience. To make this extra fun, let’s pretend you’re a baby clothing store (this might sound like a target market that’s predetermined, but there are many factors that you may not have even thought of):