One of the biggest mistakes I see small businesses make is not knowing their audience.
Why is it important for you to know your audience?
These are the people who are buying your service or product. Knowing who they are and what they need will help you go to the right places to market to them (are they on Facebook or Pinterest? Do they even use social media?), and help you understand why your business exists.
How can what you’re selling benefit the people you’re selling to?
Knowing your audience helps to turn the money and time you spend marketing to them into an investment rather than an expense. If you’re just blindly marketing to anyone and everyone, you’re likely wasting your precious time, energy and resources trying to get to someone, anyone, who will send money your way. This sounds absolutely exhausting!
Let’s walk through the steps to determine your target audience. To make this extra fun, let’s pretend you’re a baby clothing store (this might sound like a target market that’s predetermined, but there are many factors that you may not have even thought of):
1. We control each and every of production process step from choosing which leaves are ripe for harvest, right to through to the storage temperature after bottling and world wide shipping. We are not dependent on any other supplier.
2. We grow our Aloe Vera without pesticides, herbicides, insecticides, fungicides or vermicides. Rather than use chemical artificial fertilizers, we use skin of our Aloe Vera leaves.
3. FLP has massive plantations in Rio Grande Valley Texas, Dominican Republic, and other Caribbean Islands. Therefore we can tell you EXACTLY how and where our aloe was grown
4. Our gel is extracted from freshly harvested, mature leaves and stabilized to protect its essential nutritional content within hours. The stabilization process is patented by Forever Living Products President Rex Maughan.
5.No artificial flavoring or coloring is added to our gel. As there are many harvests during the course of the year, color and taste may vary. It has been known for some companies to add bleaching agents to their Aloe Vera products, to keep the color consistent on shelves, all year long. We firmly believe that the color is NATURAL and HEALTHY.
6. Our Aloe Vera gel is NOT homogenized or filtered. Our drinks have a rich pulp which settles and contains much of goodness of Aloe Vera that is necessary in our daily diets. We advise you to shake the drinks well to receive the full benefit from our pulp. There are some companies who offer Aloe Vera with the pulp strained, giving it the appearance of bottled water. In recent times, whole-leaf Aloe Vera has attracted much attention and is presented by its manufacturers as providing extra benefits. They often avoid mentioning that in order to remove the strong laxative elements found in outer leaf, they must pass the whole liquid through charcoal filters, which inevitably upsets the natural balance of nutrients found in the gel. FLP does not have to risk the integrity of the product by subjecting the gel to this filtering process. Since the traditional, well-proven benefits of Aloe Vera are found in the gel, not the leaf skin, FLP discards the
useless skin, using them as natural fertilizers in its aloe fields.
7.Our Aloe Vera is not boiled. Boiling or pasteurization is cheaper and faster. Excessive heat destroys the active ingredients. We use only sub-pasteurization temperature (known as cool processing) to ensure enzyme activity is preserved. Cool processing locks in the nutrients immediately after harvesting and enables the product to retain its full potency for greater time.
8. Our Aloe Vera is not reconstituted from freeze-dried gel. This is how some companies can offer ‘double-strength' product and so on. Our product contain 100% stabilized Aloe Vera Gel, from plant to product to you.
9. 100% stabilized Aloe Vera is First ingredient on the labels of our drinks, gelly and lotions.
10. There is a complete 30 day retail money-back guarantee on all our products, which is not offered on most store-bought Aloe Vera.
